Market Research Analysts and Marketing Specialists pay in Alabama
$68,500avg. a year
$32.93 an hour · 8,390 employed
Market Research Analysts and Marketing Specialists in Alabama earn an average of $68,500 a year. That is $20,990 (23%) less than the U.S. average of $89,490. The best-paying metro area is Columbus, GA-AL at $77,810.
$59,530Median pay
$32.93Average hourly
+9%Avg. pay since 2020
#45Of 50 states + D.C.
Top-paying Alabama metro areas
Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 13.
1470 jobs
Columbus, GA-AL
$77,810
$37.41 an hour
2620 jobs
Montgomery, AL
$74,010
$35.58 an hour
3960 jobs
Huntsville, AL
$72,650
$34.93 an hour
42,660 jobs
Birmingham, AL
$72,200
$34.71 an hour
5180 jobs
Decatur, AL
$68,660
$33.01 an hour
6280 jobs
Auburn-Opelika, AL
$67,920
$32.65 an hour
7610 jobs
Mobile, AL
$65,760
$31.62 an hour
8370 jobs
Daphne-Fairhope-Foley, AL
$63,870
$30.71 an hour
9160 jobs
Florence-Muscle Shoals, AL
$61,290
$29.47 an hour
10310 jobs
Tuscaloosa, AL
$60,720
$29.19 an hour
11170 jobs
Dothan, AL
$56,540
$27.18 an hour
12140 jobs
Anniston-Oxford, AL
$56,350
$27.09 an hour
1390 jobs
Gadsden, AL
$53,720
$25.83 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Market Research Analysts and Marketing Specialists pay in Alabama, charted
Pay over time
Alabama, annual wage, May of each year
AverageMedian
Where Alabama market research analysts and marketing specialists work
Employment by metro area, May 2025
Average pay by state
May 2025 · Alabama highlighted · tap a state
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Under $71k$71k–$79k$79k–$88k$88k+Alabama
Alabama vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $89,490 | $43.03 |
| Alabama | $68,500 | $32.93 |
| Georgia | $84,540 | $40.64 |
| Florida | $81,010 | $38.95 |
| Tennessee | $79,640 | $38.29 |
| Mississippi | $61,820 | $29.72 |
Related jobs in Alabama
Average pay, Alabama, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do market research analysts and marketing specialists make in Alabama?
The average is $68,500 a year, and the median is $59,530. That is $20,990 (23%) less than the U.S. average of $89,490.
What is the hourly wage in Alabama?
$32.93 an hour on average; the median is $28.62.
Where in Alabama do they earn the most?
Columbus, GA-AL ($77,810), followed by Montgomery, AL ($74,010). The lowest average among 13 metro areas with data is Gadsden, AL ($53,720).
How does Alabama rank?
Alabama ranks #45 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.