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Market Research Analysts and Marketing Specialists pay in Arkansas

$78,430avg. a year
$37.71 an hour · 6,250 employed

Market Research Analysts and Marketing Specialists in Arkansas earn an average of $78,430 a year. That is $11,060 (12%) less than the U.S. average of $89,490. The best-paying metro area is Fayetteville-Springdale-Rogers, AR at $93,500.

Pay by cityCompare states
$65,430Median pay
$37.71Average hourly
+14%Avg. pay since 2020
#27Of 50 states + D.C.

Top-paying Arkansas metro areas

Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 7.

12,590 jobs
Fayetteville-Springdale-Rogers, AR
$93,500
$44.95 an hour
21,880 jobs
Memphis, TN-MS-AR
$77,700
$37.36 an hour
31,400 jobs
Little Rock-North Little Rock-Conway, AR
$71,620
$34.43 an hour
4290 jobs
Fort Smith, AR-OK
$68,700
$33.03 an hour
5170 jobs
Jonesboro, AR
$66,020
$31.74 an hour
6110 jobs
Hot Springs, AR
$62,330
$29.97 an hour
7110 jobs
Texarkana, TX-AR
$55,330
$26.60 an hour

Why people trust JobPayFacts

Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
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Market Research Analysts and Marketing Specialists pay in Arkansas, charted

Pay over time

Arkansas, annual wage, May of each year
AverageMedian

Where Arkansas market research analysts and marketing specialists work

Employment by metro area, May 2025

Average pay by state

May 2025 · Arkansas highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $71k$71k–$79k$79k–$88k$88k+Arkansas

Arkansas vs. neighbors

Average pay, May 2025
AreaAvg. payHourly
United States$89,490$43.03
Arkansas$78,430$37.71
Texas$79,770$38.35
Tennessee$79,640$38.29
Missouri$78,560$37.77
Oklahoma$69,590$33.46
Louisiana$68,520$32.94

Related jobs in Arkansas

All jobs in Arkansas

Average pay, Arkansas, May 2025

Bureau of Labor Statistics OEWS

Questions and answers

How much do market research analysts and marketing specialists make in Arkansas?

The average is $78,430 a year, and the median is $65,430. That is $11,060 (12%) less than the U.S. average of $89,490.

What is the hourly wage in Arkansas?

$37.71 an hour on average; the median is $31.46.

Where in Arkansas do they earn the most?

Fayetteville-Springdale-Rogers, AR ($93,500), followed by Memphis, TN-MS-AR ($77,700). The lowest average among 7 metro areas with data is Texarkana, TX-AR ($55,330).

How does Arkansas rank?

Arkansas ranks #27 of 51 states (including D.C.) with published data for this job, by average pay.

Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.