Market Research Analysts and Marketing Specialists pay in San Francisco-Oakland-Fremont
$130,760avg. a year
$62.87 an hour · 24,120 employed
Market Research Analysts and Marketing Specialists in the San Francisco-Oakland-Fremont, CA metro area earn an average of $130,760 a year. That is $22,640 (21%) more than the California average of $108,120. The U.S. average is $89,490.
$123,250Median pay
$62.87Average hourly
+21%vs. California average
24,120Jobs in this metro
Other California metro areas
Average pay for market research analysts and marketing specialists in other California metro areas. Swipe to see all 24.
112,710 jobs
San Jose-Sunnyvale-Santa Clara, CA
$154,130
$74.10 an hour
239,390 jobs
Los Angeles-Long Beach-Anaheim, CA
$95,930
$46.12 an hour
3
San Diego-Chula Vista-Carlsbad, CA
$93,680
$45.04 an hour
41,570 jobs
Oxnard-Thousand Oaks-Ventura, CA
$92,100
$44.28 an hour
5960 jobs
Santa Maria-Santa Barbara, CA
$90,200
$43.37 an hour
6960 jobs
Santa Rosa-Petaluma, CA
$88,910
$42.74 an hour
7440 jobs
Santa Cruz-Watsonville, CA
$88,560
$42.58 an hour
84,470 jobs
Sacramento-Roseville-Folsom, CA
$87,650
$42.14 an hour
9390 jobs
Napa, CA
$86,140
$41.41 an hour
10370 jobs
Vallejo, CA
$81,900
$39.38 an hour
1180 jobs
Hanford-Corcoran, CA
$81,460
$39.16 an hour
12220 jobs
Redding, CA
$80,800
$38.84 an hour
13730 jobs
Stockton-Lodi, CA
$80,090
$38.51 an hour
14580 jobs
Modesto, CA
$79,680
$38.31 an hour
155,280 jobs
Riverside-San Bernardino-Ontario, CA
$79,640
$38.29 an hour
16740 jobs
Bakersfield-Delano, CA
$78,380
$37.68 an hour
17520 jobs
San Luis Obispo-Paso Robles, CA
$78,220
$37.61 an hour
18540 jobs
Salinas, CA
$77,760
$37.38 an hour
19320 jobs
Chico, CA
$76,540
$36.80 an hour
20110 jobs
Yuba City, CA
$76,220
$36.65 an hour
21340 jobs
Visalia, CA
$76,130
$36.60 an hour
22170 jobs
Merced, CA
$75,290
$36.20 an hour
231,350 jobs
Fresno, CA
$73,030
$35.11 an hour
24100 jobs
El Centro, CA
$68,110
$32.74 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How San Francisco-Oakland-Fremont compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroCaliforniaU.S.
California metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in San Francisco-Oakland-Fremont
| Job | Avg. pay in this metro |
|---|---|
| Business Operations Specialists, All Other | $123,860 |
| Project Management Specialists | $140,820 |
| Human Resources Specialists | $113,530 |
| Management Analysts | $137,410 |
| Buyers and Purchasing Agents | $99,730 |
| Training and Development Specialists | $100,800 |
Questions and answers
How much do market research analysts and marketing specialists make in San Francisco-Oakland-Fremont?
The average is $130,760 a year, and the median is $123,250. About 24,120 people work in this job in the metro area.
Is that more than the California average?
That is $22,640 (21%) more than the California average of $108,120.
Is this job common in San Francisco-Oakland-Fremont?
It makes up 10.2 of every 1,000 jobs in the metro area, 1.76 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 13-1161. Metro area: San Francisco-Oakland-Fremont, CA metropolitan statistical area (BLS area code 41860). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.