Market Research Analysts and Marketing Specialists pay in Florida
$81,010avg. a year
$38.95 an hour · 60,770 employed
Market Research Analysts and Marketing Specialists in Florida earn an average of $81,010 a year. That is $8,480 (9%) less than the U.S. average of $89,490. The best-paying metro area is Cape Coral-Fort Myers, FL at $89,230.
$75,450Median pay
$38.95Average hourly
+30%Avg. pay since 2020
#19Of 50 states + D.C.
Top-paying Florida metro areas
Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 22.
11,390 jobs
Cape Coral-Fort Myers, FL
$89,230
$42.90 an hour
21,590 jobs
North Port-Bradenton-Sarasota, FL
$84,790
$40.77 an hour
34,380 jobs
Jacksonville, FL
$84,340
$40.55 an hour
48,780 jobs
Orlando-Kissimmee-Sanford, FL
$82,300
$39.57 an hour
5
Miami-Fort Lauderdale-West Palm Beach, FL
$82,060
$39.45 an hour
61,040 jobs
Palm Bay-Melbourne-Titusville, FL
$81,190
$39.04 an hour
71,050 jobs
Lakeland-Winter Haven, FL
$80,540
$38.72 an hour
8800 jobs
Naples-Marco Island, FL
$78,830
$37.90 an hour
98,420 jobs
Tampa-St. Petersburg-Clearwater, FL
$78,680
$37.83 an hour
10110 jobs
Wildwood-The Villages, FL
$78,580
$37.78 an hour
11670 jobs
Gainesville, FL
$76,430
$36.75 an hour
12490 jobs
Crestview-Fort Walton Beach-Destin, FL
$75,730
$36.41 an hour
13620 jobs
Port St. Lucie, FL
$75,520
$36.31 an hour
14940 jobs
Deltona-Daytona Beach-Ormond Beach, FL
$74,350
$35.75 an hour
15940 jobs
Tallahassee, FL
$74,140
$35.65 an hour
16950 jobs
Pensacola-Ferry Pass-Brent, FL
$72,630
$34.92 an hour
17190 jobs
Punta Gorda, FL
$70,630
$33.96 an hour
18310 jobs
Panama City-Panama City Beach, FL
$70,540
$33.91 an hour
19220 jobs
Sebastian-Vero Beach-West Vero Corridor, FL
$69,450
$33.39 an hour
20440 jobs
Ocala, FL
$68,590
$32.98 an hour
2180 jobs
Homosassa Springs, FL
$63,680
$30.62 an hour
2270 jobs
Sebring, FL
$62,610
$30.10 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Market Research Analysts and Marketing Specialists pay in Florida, charted
Pay over time
Florida, annual wage, May of each year
AverageMedian
Where Florida market research analysts and marketing specialists work
Employment by metro area, May 2025
Average pay by state
May 2025 · Florida highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $71k$71k–$79k$79k–$88k$88k+Florida
Florida vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $89,490 | $43.03 |
| Florida | $81,010 | $38.95 |
| Georgia | $84,540 | $40.64 |
| Alabama | $68,500 | $32.93 |
Related jobs in Florida
Average pay, Florida, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do market research analysts and marketing specialists make in Florida?
The average is $81,010 a year, and the median is $75,450. That is $8,480 (9%) less than the U.S. average of $89,490.
What is the hourly wage in Florida?
$38.95 an hour on average; the median is $36.27.
Where in Florida do they earn the most?
Cape Coral-Fort Myers, FL ($89,230), followed by North Port-Bradenton-Sarasota, FL ($84,790). The lowest average among 22 metro areas with data is Sebring, FL ($62,610).
How does Florida rank?
Florida ranks #19 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.