Market Research Analysts and Marketing Specialists pay in North Carolina
$89,430avg. a year
$42.99 an hour · 30,700 employed
Market Research Analysts and Marketing Specialists in North Carolina earn an average of $89,430 a year. That is about the same as the U.S. average of $89,490. The best-paying metro area is Durham-Chapel Hill, NC at $107,080.
$78,410Median pay
$42.99Average hourly
+26%Avg. pay since 2020
#12Of 50 states + D.C.
Top-paying North Carolina metro areas
Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 16.
12,740 jobs
Durham-Chapel Hill, NC
$107,080
$51.48 an hour
29,500 jobs
Charlotte-Concord-Gastonia, NC-SC
$95,640
$45.98 an hour
36,470 jobs
Raleigh-Cary, NC
$89,970
$43.25 an hour
4590 jobs
Hickory-Lenoir-Morganton, NC
$82,280
$39.56 an hour
5270 jobs
Greenville, NC
$81,590
$39.23 an hour
6300 jobs
Burlington, NC
$80,600
$38.75 an hour
7880 jobs
Wilmington, NC
$80,060
$38.49 an hour
82,000 jobs
Greensboro-High Point, NC
$80,000
$38.46 an hour
91,300 jobs
Winston-Salem, NC
$78,950
$37.96 an hour
10160 jobs
Rocky Mount, NC
$76,090
$36.58 an hour
11850 jobs
Asheville, NC
$75,540
$36.32 an hour
123,500 jobs
Virginia Beach-Chesapeake-Norfolk, VA-NC
$75,210
$36.16 an hour
13160 jobs
Pinehurst-Southern Pines, NC
$73,410
$35.29 an hour
14110 jobs
Goldsboro, NC
$72,350
$34.78 an hour
15360 jobs
Fayetteville, NC
$67,810
$32.60 an hour
16170 jobs
Jacksonville, NC
$65,340
$31.41 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Market Research Analysts and Marketing Specialists pay in North Carolina, charted
Pay over time
North Carolina, annual wage, May of each year
AverageMedian
Where North Carolina market research analysts and marketing specialists work
Employment by metro area, May 2025
Average pay by state
May 2025 · North Carolina highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $71k$71k–$79k$79k–$88k$88k+North Carolina
North Carolina vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $89,490 | $43.03 |
| North Carolina | $89,430 | $42.99 |
| Virginia | $87,420 | $42.03 |
| Georgia | $84,540 | $40.64 |
| South Carolina | $81,470 | $39.17 |
| Tennessee | $79,640 | $38.29 |
Related jobs in North Carolina
Average pay, North Carolina, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do market research analysts and marketing specialists make in North Carolina?
The average is $89,430 a year, and the median is $78,410. That is about the same as the U.S. average of $89,490.
What is the hourly wage in North Carolina?
$42.99 an hour on average; the median is $37.70.
Where in North Carolina do they earn the most?
Durham-Chapel Hill, NC ($107,080), followed by Charlotte-Concord-Gastonia, NC-SC ($95,640). The lowest average among 16 metro areas with data is Jacksonville, NC ($65,340).
How does North Carolina rank?
North Carolina ranks #12 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.