Market Research Analysts and Marketing Specialists pay in Ohio
$78,560avg. a year
$37.77 an hour · 27,370 employed
Market Research Analysts and Marketing Specialists in Ohio earn an average of $78,560 a year. That is $10,930 (12%) less than the U.S. average of $89,490. The best-paying metro area is Cincinnati, OH-KY-IN at $84,620.
$72,790Median pay
$37.77Average hourly
+17%Avg. pay since 2020
#25Of 50 states + D.C.
Top-paying Ohio metro areas
Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 15.
17,080 jobs
Cincinnati, OH-KY-IN
$84,620
$40.68 an hour
25,880 jobs
Columbus, OH
$81,140
$39.01 an hour
35,440 jobs
Cleveland, OH
$75,020
$36.07 an hour
41,480 jobs
Akron, OH
$73,430
$35.30 an hour
51,420 jobs
Dayton-Kettering-Beavercreek, OH
$71,250
$34.25 an hour
6130 jobs
Lima, OH
$68,880
$33.12 an hour
71,080 jobs
Toledo, OH
$68,520
$32.94 an hour
8100 jobs
Springfield, OH
$65,980
$31.72 an hour
9410 jobs
Youngstown-Warren, OH
$65,280
$31.39 an hour
10180 jobs
Sandusky, OH
$64,580
$31.05 an hour
11580 jobs
Canton-Massillon, OH
$63,620
$30.59 an hour
12110 jobs
Mansfield, OH
$61,150
$29.40 an hour
13290 jobs
Huntington-Ashland, WV-KY-OH
$60,250
$28.97 an hour
14140 jobs
Wheeling, WV-OH
$59,440
$28.58 an hour
1570 jobs
Weirton-Steubenville, WV-OH
$56,210
$27.03 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Market Research Analysts and Marketing Specialists pay in Ohio, charted
Pay over time
Ohio, annual wage, May of each year
AverageMedian
Where Ohio market research analysts and marketing specialists work
Employment by metro area, May 2025
Average pay by state
May 2025 · Ohio highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $71k$71k–$79k$79k–$88k$88k+Ohio
Ohio vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $89,490 | $43.03 |
| Ohio | $78,560 | $37.77 |
| Michigan | $77,240 | $37.14 |
| Pennsylvania | $77,100 | $37.07 |
| Indiana | $72,460 | $34.84 |
| Kentucky | $70,220 | $33.76 |
| West Virginia | $58,360 | $28.06 |
Related jobs in Ohio
Average pay, Ohio, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do market research analysts and marketing specialists make in Ohio?
The average is $78,560 a year, and the median is $72,790. That is $10,930 (12%) less than the U.S. average of $89,490.
What is the hourly wage in Ohio?
$37.77 an hour on average; the median is $35.00.
Where in Ohio do they earn the most?
Cincinnati, OH-KY-IN ($84,620), followed by Columbus, OH ($81,140). The lowest average among 15 metro areas with data is Weirton-Steubenville, WV-OH ($56,210).
How does Ohio rank?
Ohio ranks #25 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.