Market Research Analysts and Marketing Specialists pay in Nashville-Davidson--Murfreesboro--Franklin
$89,710avg. a year
$43.13 an hour · 5,510 employed
Market Research Analysts and Marketing Specialists in the Nashville-Davidson--Murfreesboro--Franklin, TN metro area earn an average of $89,710 a year. That is $10,070 (13%) more than the Tennessee average of $79,640. The U.S. average is $89,490.
$77,240Median pay
$43.13Average hourly
+13%vs. Tennessee average
5,510Jobs in this metro
Other Tennessee metro areas
Average pay for market research analysts and marketing specialists in other Tennessee metro areas. Swipe to see all 9.
11,880 jobs
Memphis, TN-MS-AR
$77,700
$37.36 an hour
2990 jobs
Chattanooga, TN-GA
$75,310
$36.21 an hour
3440 jobs
Kingsport-Bristol, TN-VA
$70,100
$33.70 an hour
41,730 jobs
Knoxville, TN
$68,150
$32.77 an hour
5100 jobs
Morristown, TN
$65,550
$31.52 an hour
6220 jobs
Johnson City, TN
$65,270
$31.38 an hour
7250 jobs
Clarksville, TN-KY
$64,780
$31.15 an hour
8140 jobs
Jackson, TN
$62,220
$29.91 an hour
9130 jobs
Cleveland, TN
$61,370
$29.51 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How Nashville-Davidson--Murfreesboro--Franklin compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroTennesseeU.S.
Tennessee metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in Nashville-Davidson--Murfreesboro--Franklin
| Job | Avg. pay in this metro |
|---|---|
| Project Management Specialists | $93,900 |
| Human Resources Specialists | $75,970 |
| Business Operations Specialists, All Other | $84,900 |
| Management Analysts | $113,820 |
| Buyers and Purchasing Agents | $74,210 |
| Training and Development Specialists | $73,980 |
Questions and answers
How much do market research analysts and marketing specialists make in Nashville-Davidson--Murfreesboro--Franklin?
The average is $89,710 a year, and the median is $77,240. About 5,510 people work in this job in the metro area.
Is that more than the Tennessee average?
That is $10,070 (13%) more than the Tennessee average of $79,640.
Is this job common in Nashville-Davidson--Murfreesboro--Franklin?
It makes up 5.0 of every 1,000 jobs in the metro area, 0.87 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 13-1161. Metro area: Nashville-Davidson--Murfreesboro--Franklin, TN metropolitan statistical area (BLS area code 34980). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.