Market Research Analysts and Marketing Specialists pay in Texas
$79,770avg. a year
$38.35 an hour · 63,350 employed
Market Research Analysts and Marketing Specialists in Texas earn an average of $79,770 a year. That is $9,720 (11%) less than the U.S. average of $89,490. The best-paying metro area is Austin-Round Rock-San Marcos, TX at $89,840.
$72,520Median pay
$38.35Average hourly
+4%Avg. pay since 2020
#22Of 50 states + D.C.
Top-paying Texas metro areas
Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 25.
18,270 jobs
Austin-Round Rock-San Marcos, TX
$89,840
$43.19 an hour
220,900 jobs
Dallas-Fort Worth-Arlington, TX
$84,070
$40.42 an hour
3250 jobs
Midland, TX
$79,330
$38.14 an hour
44,140 jobs
San Antonio-New Braunfels, TX
$76,020
$36.55 an hour
570 jobs
Victoria, TX
$75,900
$36.49 an hour
614,480 jobs
Houston-Pasadena-The Woodlands, TX
$73,640
$35.40 an hour
7380 jobs
College Station-Bryan, TX
$68,110
$32.75 an hour
8310 jobs
Amarillo, TX
$68,030
$32.71 an hour
9100 jobs
Odessa, TX
$67,550
$32.48 an hour
10130 jobs
Sherman-Denison, TX
$67,420
$32.41 an hour
11340 jobs
Killeen-Temple, TX
$67,340
$32.38 an hour
12190 jobs
Abilene, TX
$64,260
$30.89 an hour
13270 jobs
Longview, TX
$63,480
$30.52 an hour
14280 jobs
Tyler, TX
$62,570
$30.08 an hour
15360 jobs
Waco, TX
$62,290
$29.95 an hour
16380 jobs
Corpus Christi, TX
$61,020
$29.34 an hour
17410 jobs
Beaumont-Port Arthur, TX
$59,710
$28.71 an hour
18360 jobs
Lubbock, TX
$59,700
$28.70 an hour
19120 jobs
Wichita Falls, TX
$59,540
$28.62 an hour
20310 jobs
Brownsville-Harlingen, TX
$58,190
$27.97 an hour
21800 jobs
El Paso, TX
$58,140
$27.95 an hour
22570 jobs
McAllen-Edinburg-Mission, TX
$57,630
$27.71 an hour
23130 jobs
San Angelo, TX
$57,410
$27.60 an hour
24110 jobs
Texarkana, TX-AR
$55,330
$26.60 an hour
25200 jobs
Laredo, TX
$54,950
$26.42 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Market Research Analysts and Marketing Specialists pay in Texas, charted
Pay over time
Texas, annual wage, May of each year
AverageMedian
Where Texas market research analysts and marketing specialists work
Employment by metro area, May 2025
Average pay by state
May 2025 · Texas highlighted · tap a state
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Under $71k$71k–$79k$79k–$88k$88k+Texas
Texas vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $89,490 | $43.03 |
| Texas | $79,770 | $38.35 |
| Arkansas | $78,430 | $37.71 |
| Oklahoma | $69,590 | $33.46 |
| Louisiana | $68,520 | $32.94 |
| New Mexico | $67,090 | $32.26 |
Related jobs in Texas
Average pay, Texas, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do market research analysts and marketing specialists make in Texas?
The average is $79,770 a year, and the median is $72,520. That is $9,720 (11%) less than the U.S. average of $89,490.
What is the hourly wage in Texas?
$38.35 an hour on average; the median is $34.87.
Where in Texas do they earn the most?
Austin-Round Rock-San Marcos, TX ($89,840), followed by Dallas-Fort Worth-Arlington, TX ($84,070). The lowest average among 25 metro areas with data is Laredo, TX ($54,950).
How does Texas rank?
Texas ranks #22 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 13-1161. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national market research analysts and marketing specialists page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.