Market Research Analysts and Marketing Specialists pay in Dallas-Fort Worth-Arlington
$84,070avg. a year
$40.42 an hour · 20,900 employed
Market Research Analysts and Marketing Specialists in the Dallas-Fort Worth-Arlington, TX metro area earn an average of $84,070 a year. That is $4,300 (5%) more than the Texas average of $79,770. The U.S. average is $89,490.
$75,240Median pay
$40.42Average hourly
+5%vs. Texas average
20,900Jobs in this metro
Other Texas metro areas
Average pay for market research analysts and marketing specialists in other Texas metro areas. Swipe to see all 24.
18,270 jobs
Austin-Round Rock-San Marcos, TX
$89,840
$43.19 an hour
2250 jobs
Midland, TX
$79,330
$38.14 an hour
34,140 jobs
San Antonio-New Braunfels, TX
$76,020
$36.55 an hour
470 jobs
Victoria, TX
$75,900
$36.49 an hour
514,480 jobs
Houston-Pasadena-The Woodlands, TX
$73,640
$35.40 an hour
6380 jobs
College Station-Bryan, TX
$68,110
$32.75 an hour
7310 jobs
Amarillo, TX
$68,030
$32.71 an hour
8100 jobs
Odessa, TX
$67,550
$32.48 an hour
9130 jobs
Sherman-Denison, TX
$67,420
$32.41 an hour
10340 jobs
Killeen-Temple, TX
$67,340
$32.38 an hour
11190 jobs
Abilene, TX
$64,260
$30.89 an hour
12270 jobs
Longview, TX
$63,480
$30.52 an hour
13280 jobs
Tyler, TX
$62,570
$30.08 an hour
14360 jobs
Waco, TX
$62,290
$29.95 an hour
15380 jobs
Corpus Christi, TX
$61,020
$29.34 an hour
16410 jobs
Beaumont-Port Arthur, TX
$59,710
$28.71 an hour
17360 jobs
Lubbock, TX
$59,700
$28.70 an hour
18120 jobs
Wichita Falls, TX
$59,540
$28.62 an hour
19310 jobs
Brownsville-Harlingen, TX
$58,190
$27.97 an hour
20800 jobs
El Paso, TX
$58,140
$27.95 an hour
21570 jobs
McAllen-Edinburg-Mission, TX
$57,630
$27.71 an hour
22130 jobs
San Angelo, TX
$57,410
$27.60 an hour
23110 jobs
Texarkana, TX-AR
$55,330
$26.60 an hour
24200 jobs
Laredo, TX
$54,950
$26.42 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How Dallas-Fort Worth-Arlington compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroTexasU.S.
Texas metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in Dallas-Fort Worth-Arlington
| Job | Avg. pay in this metro |
|---|---|
| Business Operations Specialists, All Other | $92,820 |
| Project Management Specialists | $105,030 |
| Human Resources Specialists | $75,220 |
| Management Analysts | $112,240 |
| Buyers and Purchasing Agents | $84,830 |
| Training and Development Specialists | $76,020 |
Questions and answers
How much do market research analysts and marketing specialists make in Dallas-Fort Worth-Arlington?
The average is $84,070 a year, and the median is $75,240. About 20,900 people work in this job in the metro area.
Is that more than the Texas average?
That is $4,300 (5%) more than the Texas average of $79,770.
Is this job common in Dallas-Fort Worth-Arlington?
It makes up 5.2 of every 1,000 jobs in the metro area, 0.89 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 13-1161. Metro area: Dallas-Fort Worth-Arlington, TX metropolitan statistical area (BLS area code 19100). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.