Market Research Analysts and Marketing Specialists pay in Salt Lake City-Murray
$72,690avg. a year
$34.95 an hour · 8,250 employed
Market Research Analysts and Marketing Specialists in the Salt Lake City-Murray, UT metro area earn an average of $72,690 a year. That is about the same as the Utah average of $71,490. The U.S. average is $89,490.
$64,670Median pay
$34.95Average hourly
+2%vs. Utah average
8,250Jobs in this metro
Other Utah metro areas
Average pay for market research analysts and marketing specialists in other Utah metro areas. Swipe to see all 4.
13,270 jobs
Provo-Orem-Lehi, UT
$74,150
$35.65 an hour
21,380 jobs
Ogden, UT
$66,020
$31.74 an hour
3360 jobs
Logan, UT-ID
$65,480
$31.48 an hour
4450 jobs
St. George, UT
$63,850
$30.70 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
How Salt Lake City-Murray compares
Pay range: metro vs. state vs. U.S.
Annual wage percentiles, May 2025
This metroUtahU.S.
Utah metro areas
Average pay, May 2025 · this metro highlighted
Related jobs in Salt Lake City-Murray
| Job | Avg. pay in this metro |
|---|---|
| Project Management Specialists | $104,220 |
| Human Resources Specialists | $79,920 |
| Business Operations Specialists, All Other | $86,570 |
| Buyers and Purchasing Agents | $75,640 |
| Training and Development Specialists | $73,770 |
| Compliance Officers | $78,260 |
Questions and answers
How much do market research analysts and marketing specialists make in Salt Lake City-Murray?
The average is $72,690 a year, and the median is $64,670. About 8,250 people work in this job in the metro area.
Is that more than the Utah average?
That is about the same as the Utah average of $71,490.
Is this job common in Salt Lake City-Murray?
It makes up 10.0 of every 1,000 jobs in the metro area, 1.73 times the national share.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025, occupation code 13-1161. Metro area: Salt Lake City-Murray, UT metropolitan statistical area (BLS area code 41620). Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. How we use the data. JobPayFacts isn't affiliated with BLS.