Market Research Analysts and Marketing Specialists pay in Wisconsin
Market Research Analysts and Marketing Specialists in Wisconsin earn an average of $73,910 a year. That is $15,580 (17%) less than the U.S. average of $89,490. The best-paying metro area is Minneapolis-St. Paul-Bloomington, MN-WI at $98,770.
Top-paying Wisconsin metro areas
Average pay for market research analysts and marketing specialists by metro area. Swipe to see all 15.
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Market Research Analysts and Marketing Specialists pay in Wisconsin, charted
Pay over time
Where Wisconsin market research analysts and marketing specialists work
Average pay by state
Wisconsin vs. neighbors
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $89,490 | $43.03 |
| Wisconsin | $73,910 | $35.53 |
| Minnesota | $94,120 | $45.25 |
| Illinois | $87,940 | $42.28 |
| Michigan | $77,240 | $37.14 |
| Iowa | $73,380 | $35.28 |
Related jobs in Wisconsin
Average pay, Wisconsin, May 2025
Questions and answers
How much do market research analysts and marketing specialists make in Wisconsin?
The average is $73,910 a year, and the median is $64,800. That is $15,580 (17%) less than the U.S. average of $89,490.
What is the hourly wage in Wisconsin?
$35.53 an hour on average; the median is $31.15.
Where in Wisconsin do they earn the most?
Minneapolis-St. Paul-Bloomington, MN-WI ($98,770), followed by Milwaukee-Waukesha, WI ($80,010). The lowest average among 15 metro areas with data is La Crosse-Onalaska, WI-MN ($69,240).
How does Wisconsin rank?
Wisconsin ranks #34 of 51 states (including D.C.) with published data for this job, by average pay.