Marketing Managers pay in California
$207,860avg. a year
$99.93 an hour · 54,660 employed
Marketing Managers in California earn an average of $207,860 a year. That is $30,090 (17%) more than the U.S. average of $177,770. The best-paying metro area is San Jose-Sunnyvale-Santa Clara, CA at $255,360.
$193,620Median pay
$99.93Average hourly
+17%Avg. pay since 2020
#2Of 47 states + D.C.
Top-paying California metro areas
Average pay for marketing managers by metro area. Swipe to see all 24.
17,300 jobs
San Jose-Sunnyvale-Santa Clara, CA
$255,360
$122.77 an hour
211,170 jobs
San Francisco-Oakland-Fremont, CA
$235,920
$113.42 an hour
318,550 jobs
Los Angeles-Long Beach-Anaheim, CA
$193,390
$92.98 an hour
43,790 jobs
San Diego-Chula Vista-Carlsbad, CA
$192,390
$92.49 an hour
51,610 jobs
Sacramento-Roseville-Folsom, CA
$187,120
$89.96 an hour
6340 jobs
Santa Maria-Santa Barbara, CA
$181,920
$87.46 an hour
7620 jobs
Oxnard-Thousand Oaks-Ventura, CA
$181,870
$87.44 an hour
8150 jobs
Santa Cruz-Watsonville, CA
$181,210
$87.12 an hour
9120 jobs
Napa, CA
$179,310
$86.21 an hour
10120 jobs
San Luis Obispo-Paso Robles, CA
$177,170
$85.18 an hour
11300 jobs
Santa Rosa-Petaluma, CA
$176,050
$84.64 an hour
1250 jobs
Merced, CA
$174,570
$83.93 an hour
1370 jobs
Redding, CA
$169,400
$81.44 an hour
14120 jobs
Vallejo, CA
$167,570
$80.56 an hour
151,840 jobs
Riverside-San Bernardino-Ontario, CA
$164,900
$79.28 an hour
16240 jobs
Bakersfield-Delano, CA
$163,630
$78.67 an hour
17160 jobs
Modesto, CA
$163,490
$78.60 an hour
18130 jobs
Salinas, CA
$162,640
$78.19 an hour
1930 jobs
Hanford-Corcoran, CA
$162,590
$78.17 an hour
20230 jobs
Stockton-Lodi, CA
$160,910
$77.36 an hour
2140 jobs
Yuba City, CA
$158,300
$76.10 an hour
22430 jobs
Fresno, CA
$157,300
$75.62 an hour
2360 jobs
Chico, CA
$151,670
$72.92 an hour
24100 jobs
Visalia, CA
$149,000
$71.64 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Marketing Managers pay in California, charted
Pay over time
California, annual wage, May of each year
AverageMedian
Where California marketing managers work
Employment by metro area, May 2025
Average pay by state
May 2025 · California highlighted · tap a state
AKMEWIVTNHWAIDMTNDMNILMINYMAORNVWYSDIAINOHPANJCTRICAUTCONEMOKYWVVAMDDEAZNMKSARTNNCSCDCOKLAMSALGAHITXFL
Under $140k$140k–$157k$157k–$172k$172k+California
California vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $177,770 | $85.47 |
| California | $207,860 | $99.93 |
| Oregon | $171,930 | $82.66 |
| Arizona | $152,080 | $73.12 |
| Nevada | $134,410 | $64.62 |
Related jobs in California
- Sales Managers$160,260
- Public Relations Managers$185,180
- Fundraising Managers$157,470
- Advertising and Promotions Managers$183,200
- General and Operations Managers$152,250
- Financial Managers$210,490
Average pay, California, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do marketing managers make in California?
The average is $207,860 a year, and the median is $193,620. That is $30,090 (17%) more than the U.S. average of $177,770.
What is the hourly wage in California?
$99.93 an hour on average; the median is $93.09.
Where in California do they earn the most?
San Jose-Sunnyvale-Santa Clara, CA ($255,360), followed by San Francisco-Oakland-Fremont, CA ($235,920). The lowest average among 24 metro areas with data is Visalia, CA ($149,000).
How does California rank?
California ranks #2 of 48 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 11-2021. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national marketing managers page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.