Retail Salespersons pay in Wisconsin
$36,400avg. a year
$17.50 an hour · 67,640 employed
Retail Salespersons in Wisconsin earn an average of $36,400 a year. That is $910 (2%) less than the U.S. average of $37,310. The best-paying metro area is Minneapolis-St. Paul-Bloomington, MN-WI at $39,070.
$34,480Median pay
$17.50Average hourly
+17%Avg. pay since 2020
#28Of 50 states + D.C.
Top-paying Wisconsin metro areas
Average pay for retail salespersons by metro area. Swipe to see all 15.
151,180 jobs
Minneapolis-St. Paul-Bloomington, MN-WI
$39,070
$18.79 an hour
28,330 jobs
Madison, WI
$37,950
$18.25 an hour
31,210 jobs
Sheboygan, WI
$37,200
$17.89 an hour
41,670 jobs
Janesville-Beloit, WI
$36,410
$17.50 an hour
54,120 jobs
Green Bay, WI
$36,340
$17.47 an hour
63,610 jobs
Appleton, WI
$36,310
$17.46 an hour
718,850 jobs
Milwaukee-Waukesha, WI
$36,300
$17.45 an hour
83,490 jobs
Duluth, MN-WI
$36,030
$17.32 an hour
91,660 jobs
Wausau, WI
$35,840
$17.23 an hour
101,800 jobs
Oshkosh-Neenah, WI
$35,630
$17.13 an hour
112,650 jobs
Eau Claire, WI
$35,580
$17.11 an hour
122,290 jobs
La Crosse-Onalaska, WI-MN
$35,540
$17.09 an hour
132,280 jobs
Kenosha, WI
$35,450
$17.05 an hour
141,040 jobs
Fond du Lac, WI
$35,090
$16.87 an hour
152,340 jobs
Racine-Mount Pleasant, WI
$33,600
$16.15 an hour
Why people trust JobPayFacts
Official government dataEvery number comes from the U.S. Bureau of Labor Statistics wage survey of employers, not self-reported salaries.
Every state and city830 jobs across all 50 states, D.C. and 199 large metro areas.
Updated every yearNew figures each spring when BLS releases them. This site uses May 2025 data.
Retail Salespersons pay in Wisconsin, charted
Pay over time
Wisconsin, annual wage, May of each year
AverageMedian
Where Wisconsin retail salespersons work
Employment by metro area, May 2025
Average pay by state
May 2025 · Wisconsin highlighted · tap a state
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Under $35k$35k–$37k$37k–$40k$40k+Wisconsin
Wisconsin vs. neighbors
Average pay, May 2025
| Area | Avg. pay | Hourly |
|---|---|---|
| United States | $37,310 | $17.94 |
| Wisconsin | $36,400 | $17.50 |
| Illinois | $38,680 | $18.60 |
| Minnesota | $38,380 | $18.45 |
| Michigan | $37,830 | $18.19 |
| Iowa | $34,480 | $16.58 |
Related jobs in Wisconsin
- Cashiers$31,800
- Counter and Rental Clerks$48,010
- Parts Salespersons$45,660
- Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel$74,530
- Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products$79,420
- First-Line Supervisors of Retail Sales Workers$54,360
Average pay, Wisconsin, May 2025
Bureau of Labor Statistics OEWS
Questions and answers
How much do retail salespersons make in Wisconsin?
The average is $36,400 a year, and the median is $34,480. That is $910 (2%) less than the U.S. average of $37,310.
What is the hourly wage in Wisconsin?
$17.50 an hour on average; the median is $16.58.
Where in Wisconsin do they earn the most?
Minneapolis-St. Paul-Bloomington, MN-WI ($39,070), followed by Madison, WI ($37,950). The lowest average among 15 metro areas with data is Racine-Mount Pleasant, WI ($33,600).
How does Wisconsin rank?
Wisconsin ranks #28 of 51 states (including D.C.) with published data for this job, by average pay.
Sources and notes. U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics (OEWS), May 2025 (trend: May 2020–May 2025), occupation code 41-2031. State rank compares average pay across states with published data. Metro figures cover metropolitan statistical areas; a metro area can cross state lines. See also the national retail salespersons page. Wages are gross pay before taxes and don't include overtime premiums, tips, bonuses or benefits; self-employed workers aren't included. Year-to-year changes can partly reflect survey method changes, so treat the trend as a guide. How we use the data. JobPayFacts isn't affiliated with BLS.